Athletes to Watch: On the Road to Sochi 2014, Week 17

Marketing Female Athletes will be spotlighting athletes in different sports leading up to the 2014 Olympics in Sochi, Russia. Some of them you may have already heard about but there definitely will be many whom you’ve never heard about until here and now!

Lindsey Van, Ski Jumping
Lindsey Van, Ski Jumping

Week 17

For the first time the event of ski jumping will be featured in the Winter Olympics due in large part to the advocacy efforts of Lindsey Van who has skied her whole life. Because of her continued efforts and successful ski jumping, she has not only helped put women’s ski jumping on the map, but has also helped put it into the 2014 Olympics.

In 2013, Lindsey finished 10 World Cup events in the top 10, with results as high as fourth place. This season’s results come on top of 44 podiums in the Continental Cup (eight of those were wins), 15 U.S. Championship titles and the first-ever World Ski Championships gold medal in women’s ski jumping.

She was also featured in the documentary, “Ready to Fly”, from acclaimed producer Bill Kerig, which followed the rise of women’s ski jumping and the hard work it took to push the sport to the Olympic level. More importantly, it highlighted Lindsey’s commitment to women’s sports and equality, and cemented her as a legend in the jumping community.

As if her on-snow accomplishments weren’t enough, Lindsey has proven herself to be a lifesaver by donating bone marrow to a leukemia patient in San Francisco, something she still considers her greatest accomplishment. But in her mind, nothing would make a closer second than an Olympic gold medal in 2014. Our U.S. Winter Olympic team just keeps getting more and more exciting!

Stay tuned as Marketing Female Athletes brings you all the must-watch athletes for the Sochi Olympics

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