Connecting elite, Olympic, and world-class champion athletes to sponsorship, spokesperson and other opportunities.
Yolanda L. Jackson is a strategic marketing professional with proven success at marketing athletes, directing promotional events and securing strategic partnerships that increase brand value. Through her in depth knowledge of athletes, she reengineered their public image and generated sponsorship revenue from some of the world’s leading corporations. She is a savvy business developer with the ability to cultivate and maintain strong alliances not only with athletes, but also with corporate sponsors, organizations, sports industry executives and the media.
In 2015, the USA Synchronized Swimming Board of Directors selected Yolanda as an Independent Director on the Board. In this role, Yolanda will be assisting in promoting the sport and working with the other Board members to increase its marketing and development capabilities. To read more about Yolanda, click here.
Yolanda L. Jackson & Associates, Inc specializes in matching elite, Olympic, world-class, champion and professional women athletes with:
Yo knows athletes. I was always impressed how she had her finger on the pulse of who was new and who was hot from the emerging athlete to the veterans. She was a recruiter and promoter of women in sports before there was a women’s sports industry
“Yolanda is a connector, advocate, trailblazer and promoter at all levels of sport. She has had a direct impact on moving women’s sport forward through her undivided attention in assisting athletes succeed in sport and life. I have had the fortune of knowing Yo since I first attended the Women’s Sport Foundation Dinners in the 1990’s. As an athlete in a small non-Olympic sport (squash), I was honored to be treated with the same attentiveness as the high profile athletes, which is a direct reflection of her character.”
We here at Marketing Female Athletes would like to congratulate ALL collegiate women’s basketball teams on a wonderful 2016-2017 season. Special congrats to all the national champions… Read more “Congrats to all Collegiate Women’s Basketball Champions!”
We thank the Women’s Sports Foundation for this amazing compilation of women’s achievements! We are proud to end Women’s History Month by sharing it. Originally posted… Read more “WSF: A Look Back at Women’s History Since Title IX’s Passage”
This week we wanted to share an article from espnW to show another example of women athletes not being treated equally to men in sports Article originally… Read more “espnW: Women’s boycott highlights opportunity for major change at USA Hockey”