Connecting elite, Olympic, and world-class champion athletes to sponsorship, spokesperson and other opportunities.

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Yolanda L Jackson
Yolanda L. Jackson

Yolanda L. Jackson is a strategic marketing professional with proven success at marketing athletes, directing promotional events and securing strategic partnerships that increase brand value. Through her in depth knowledge of athletes, she reengineered their public image and generated sponsorship revenue from some of the world’s leading corporations. She is a savvy business developer with the ability to cultivate and maintain strong alliances not only with athletes, but also with corporate sponsors, organizations, sports industry executives and the media.

In 2015, the USA Synchronized Swimming Board of Directors selected Yolanda as an Independent Director on the Board. In this role, Yolanda will be assisting in promoting the sport and working with the other Board members to increase its marketing and development capabilities. To read more about Yolanda, click here.


Yolanda L. Jackson & Associates, Inc specializes in matching elite, Olympic, world-class, champion and professional women athletes with:

  • Sponsorship and endorsement prospects
  • Corporate/sponsor events and projects
  • Featured public speaking occasions
  • Social responsibility advocacy
  • International outreach issues


Hear what some of the world’s top athletes, media personalities and sports business people have to say about working with Yolanda.

Yo knows athletes.  I was always impressed how she had her finger on the pulse of who was new and who was hot from the emerging athlete to the veterans.  She was a recruiter and promoter of women in sports before there was a women’s sports industry

Dawn Riley, Sailing Champion, CEO & Captain for the historic all-women America’s Cup team AmericaTrue

“Yolanda is a connector, advocate, trailblazer and promoter at all levels of sport. She has had a direct impact on moving women’s sport forward through her undivided attention in assisting athletes succeed in sport and life. I have had the fortune of knowing Yo since I first attended the Women’s Sport Foundation Dinners in the 1990’s. As an athlete in a small non-Olympic sport (squash), I was honored to be treated with the same attentiveness as the high profile athletes, which is a direct reflection of her character.”

Alicia McConnell, Director, Athlete Services and Programs, United States Olympic Committee